SEO for real estate agents that wins you the listing
A vendor decides who sells their home long before they fill in a portal form. They open Google and search "real estate agent [suburb]" and "what's my home worth". We rank you for those searches and in the AI answers, so you reach the seller before the appraisal, when the listing is actually won. That is enquiry you own, not a lead the portals rent back to you.
The demand is already there. The only question is who captures it.
Your vendors are searching for an agent right now
Top real estate searches, by monthly volume
searches / monthA vendor who searches "property valuation" is testing the market and deciding who to call. How many of those appraisals is your business missing out on?
The big portals are capturing it
This is who's winning that traffic right now. If you want to increase your share of it, or you're not getting any of it yet, that's the opportunity.
Where agents lose listings online
Real estate is a high-value, hyper-local, trust-led business. These are the gaps that quietly send vendors to the agent down the road, and exactly how we close each one.
Renting leads back from the portals
realestate.com.au and Domain are where buyers browse, then resell vendor enquiry back to you. You pay a premium and still compete for the same seller.
We fix it: SEO that brings vendors to you directly through Google search. Result: enquiry you own, not enquiry you rent.Invisible for "what's my home worth"
Appraisal-intent searches are the start of every listing. Miss them and you never even get the phone call that becomes a sale.
We fix it: appraisal and "home worth" pages that capture vendors early. Result: appraisal requests before competitors are in the door.Not ranking for "agent in [suburb]"
Vendors search by suburb. If a franchise or a portal page owns "real estate agent [suburb]", that is your listing going to someone else.
We fix it: suburb-level authority across every patch you sell in. Result: you become the default agent for your suburbs.Your personal brand is buried under the agency
Vendors choose a person they trust, not a logo. If only the office ranks, the relationship and the enquiry go to whoever appears first.
We fix it: an agent-led profile and pages that rank you by name. Result: vendors ask for you, by name, before they ask the office.Too few reviews to win the trust call
Selling a home is the biggest decision most people make. Reviews drive both your map ranking and whether a stranger trusts you with it.
We fix it: a steady system to earn fresh, suburb-specific reviews. Result: the social proof that turns a search into an appraisal.No content for a shifting market
When the market turns, vendors search "is it a good time to sell in [suburb]". Without local market content, you have nothing to rank or be cited for.
We fix it: suburb market updates that earn rankings and AI citations. Result: you are the local authority in every market cycle.Real estate agent SEO, built around how vendors actually search
Google Business Profile & map pack
The biggest local lever for an agent. We optimise your profile as a "Real Estate Agent", not just the agency, so vendors find you by name and suburb.
Appraisal & "home worth" pages
The pages that capture the vendor at the very start, when they are quietly testing what their property is worth and who to call.
Suburb & service-area pages
A page for each suburb you sell in, so you rank for "real estate agent [suburb]" right across your patch, not just your office postcode.
Personal agent brand
We build your name as the trusted local agent in search, because vendors choose a person to sell their home, not a franchise logo.
Reviews & reputation
A steady stream of genuine, suburb-specific reviews to lift your local ranking and win the trust that wins the appraisal.
Get cited in AI answers
Vendors now ask ChatGPT and Google's AI "who's the best agent to sell in...". We work to make sure the answer is you.
We do this for real local businesses
Anonymised, but every number is real and exactly as reported.
Your first 90 days
Get found locally
- Google Business Profile overhaul as a local agent
- Fix the technical and speed blockers
- Map your suburbs and appraisal keywords
- Plan shared with you before we build
Win the searches
- Suburb and appraisal pages live
- "Home worth" and vendor-intent targeting
- Reviews system in place
- Local market content and citations
More listings, less portal spend
- Suburb rankings climbing
- Direct appraisals replacing rented leads
- Plain-English monthly report
- No lock-in, you stay by choice
Related services
Local SEO
The map pack, suburb pages and Google Business Profile work that underpins every agent campaign.
SEO Melbourne
We are Melbourne-based and know the suburbs, the buyers and the agents you are up against.
SEO for trades
The same local playbook that fills a plumber's diary fills an agent's listing pipeline.
Real estate SEO, answered
The portals are buyer-browsing platforms that resell vendor enquiry back to you, so you pay a premium for a lead you do not own. SEO ranks you directly in Google for the searches vendors make before they ever touch a portal, like "real estate agent [suburb]" and "what's my home worth". That enquiry comes straight to you and you own the relationship.
Local SEO often moves faster than national. With Google Business Profile work you can see map-pack movement within the first few weeks, and meaningful gains across your suburbs around the three month mark. You get a clear report every month so you can see it happening.
Yes, and we recommend it. Vendors choose a person they trust to sell their home, not a logo. We build your name as the local authority in search, from your Google profile through to suburb and appraisal pages, so vendors find and ask for you directly.
They are the priority. Appraisal-intent searches are the very start of every listing, so we build the pages and signals that capture the vendor at that moment, before a competitor is in the door. That is where listings are quietly won.
Yes. We are Melbourne-based but work with agents and agencies across Australia. Local SEO is local wherever you are, we build it around your suburbs and the way vendors in your market search.
We win the whole buyer's journey
The same person searches differently as they move from first question to ready-to-buy. We map your keywords to every stage. Here is how a seller finds a real estate agent.
Awareness
Thinking about selling. Testing the water.
Consideration
Comparing agents and their recent sales.
Decision
Ready to list. Booking an appraisal.
Miss a stage and a competitor wins that customer. We target informational, commercial and transactional keywords together, so you show up whether they are still learning or ready to buy.
Let's win you more listings from search
Get a free, no-obligation SEO audit and we'll show you exactly where your real estate business is losing vendors to the portals and the agent down the road, and how to win them back.
Get my free SEO audit