SEO Agency Melbourne
Ready to soar
the ranks on
Organic traffic, leads and revenue for Melbourne businesses.
Plain-English reporting, no lock-in, and you work directly
with a Senior SEO Specialist.
Clients we work with
No lock-in contracts. Just results worth staying for.
Most agencies lock you into 6 or 12 months and coast once the ink is dry. We do the opposite. Real work ships every month and you get a clear, plain-English report on exactly what moved, so you stay because your rankings and revenue are climbing, not because a contract says you have to.
SEO is our craft. Every discipline, done properly.
The same programme behind the results below. No generalists and no guesswork, just the levers that actually move rankings, traffic and revenue.
Technical SEO
A fast, crawlable, indexable site. Core Web Vitals, schema and clean structure, the foundation everything else stands on.
On-Page SEO
Titles, metadata, content and internal links mapped to real search intent so your money pages finally rank.
Local SEO
Google Business Profile, maps and local citations that put you in front of nearby buyers ready to act.
Content & Blogs
Genuinely useful pages and guides that win informational searches and feed your rankings month after month.
Link Building & Guest Posts
Quality, relevant backlinks that build the authority Google rewards, earned the right way.
AI / GEO Visibility
Optimised to be cited by ChatGPT, Gemini and Google's AI Overviews, where your buyers increasingly search.
Need more than SEO? We also build fast, SEO-ready websites and brand & graphic design when you need them.
We win the whole buyer's journey
The same person searches differently as they move from first question to ready-to-buy. We map your keywords to every stage. Here is how it looks for a mortgage broker.
Awareness
Just realised they might need a mortgage. Learning, not ready to buy.
Consideration
Weighing up brokers, banks and loan options before choosing.
Decision
Ready to pick up the phone and book a broker now.
Miss a stage and a competitor wins that customer. We target informational, commercial and transactional keywords together, so you show up whether they are still learning or ready to buy.
Real results from real campaigns.
Anonymised results, labelled by industry. The numbers are exactly as reported.
HR software / B2B
Children's toys e-commerce
outranked far bigger competitors
Hair & Beauty, Melbourne
Numbers from this year's client reports.
Taken from the same GA4, Search Console and Semrush data our clients see each month. Described by industry and city, because we only name clients with their permission.
Google organic visits in five months for a Perth appliance repair business
GA4, organic search, Apr to Sep 2026Google organic visits in five months for an Australian online toy store
GA4, organic search, Apr to Sep 2026for "ducted aircon installation" for a Perth heating and cooling business
Rank check, Sep 2026keywords on page one of Google for a Perth plumbing and gas business
Semrush, Aug to Oct 2026In their own words.
SEO Soar has been a game changer for our small business!
Andy has helped us to rank right up the top of Google for a number of search terms, helped to more than double our organic Google sales, and is really great to work with. I can't recommend SEO Soar highly enough!
The results are starting to translate into genuine business activity. Our Google keyword rankings have grown from around 600 keywords in June to over 1,100 in August, our organic “Call Now” clicks nearly doubled from July to August, and we’re now ranking #2 for “Microwave Repair Perth”. […]
What I particularly appreciate is that we’re being given clear reporting and actual numbers so we can see what the work is achieving rather than just being told that SEO is improving.
Be the answer AI gives, not just a blue link.
Your buyers now ask ChatGPT, Gemini and Google's AI Overviews. If you're not cited there, you're invisible to them. We track your AI visibility and engineer your site to be the source they quote.
An illustrative example. Our free AI-visibility checker (Gemini and Google-Search grounded) shows your real position across the AI engines. Run yours free →
You get a senior specialist. Not a junior and a monthly invoice.
Andy has worked at award-winning agencies and ran one of Australia's largest SEO departments. With SEO Soar, that experience works on your account directly.
SEO Soar
Typical agency
You work with me. Not an account manager.
I'm Andy Merritt. I've worked at award-winning agencies and run one of Australia's largest SEO departments, and I work on your campaign directly. No juniors learning on your account, no runaround, no lock-in. Just senior SEO and reporting you can actually read.
Your first 90 days, mapped out.
No black box. Here's exactly what we do, and when, so you can see momentum building from week one.
Audit & quick wins
- Full technical + content audit
- Fix what's holding rankings back
- Keyword + competitor map
- Your plan, shared before we build
Content & authority
- Money pages optimised
- Content programme live
- Link building + guest posts begin
- AI / GEO visibility tracked
Results & reporting
- Rankings & traffic climbing
- Plain-English monthly report
- Double down on what's working
- No lock-in, you stay by choice
Check your SEO & AI readiness
Enter your site. We load your page live, run 15 on-page and AI-readiness checks, and test your mobile speed with Google PageSpeed.
Thanks, we have your site. A real person will review the audit and email you the full report with the fixes in order, within 3 business days.
Prefer the full tool? Open the free SEO & AI visibility checker →
The things people ask first.
No. We work month to month with no lock-in. You stay because your rankings and revenue are growing, not because a contract traps you.
Every business is different, so we price to your goals, your market and how competitive your keywords are. Start with a free audit and we'll come back with a clear, no-obligation quote.
Monthly plans start from [A$ amount, only if Andy decides to publish pricing].
You'll usually see early movement within the first few weeks and meaningful gains around the three to six month mark. Either way, you get a plain-English report every month so progress is always visible.
You work directly with Andy, a senior specialist who has run one of Australia's largest SEO departments. No juniors learning on your account, no account-manager middleman.
Yes. We track your visibility across AI Overviews, ChatGPT, Gemini and Perplexity, and engineer your site to be the source they cite. Most agencies aren't even measuring this yet.
Usually not. We work with your current site and only suggest a rebuild if it's genuinely holding you back, in which case we can design a fast, SEO-built one for you.
Competitors showing up first on Google, Maps or in AI answers?
Get a free, no-obligation SEO audit and we'll show you exactly where the opportunities are.