PPC ROI Calculator
See what a paid search budget could return. Enter your monthly ad spend, cost per click, landing page conversion rate and customer value, and get an instant estimate of the clicks, customers, revenue, ROAS and return on investment your Google Ads budget can deliver. No email required.
Enter your figures
Estimates assume your spend delivers clicks at the cost per click you entered and your landing page converts at the rate you set. Real paid search performance varies with keyword competition, ad quality and landing page experience. Figures are a planning guide, not a guarantee.
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From ad spend to profit, step by step
Paid search ROI is straightforward. It comes down to how many clicks your budget buys, how well your landing page turns those clicks into customers, and what each customer is worth.
1. Spend ÷ CPC = clicks
Your monthly budget divided by your average cost per click is the number of visitors paid search sends you. A lower cost per click stretches the same budget further.
2. Clicks × conversion = customers
The share of those clicks that become customers. A faster, clearer landing page with strong on-page work lifts this number and your whole return with it.
3. Customers × value − spend = profit
Multiply customers by their average value, subtract the ad spend, and that is your return. Paid traffic stops when the budget stops, so pair it with organic SEO for growth that compounds.
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Questions about PPC ROI
ROAS is return on ad spend, the revenue you earn for every dollar you put into paid search. A ROAS of 4x means every $1 of ad spend returned $4 in revenue. This calculator shows ROAS alongside your monthly ROI so you can see the return before and after the ad cost itself.
Yes, completely free and instant. Nothing is gated behind an email. If you would like us to review your paid search account and organic opportunity together, you can request a free audit, but that is optional.
Paid search buys traffic that stops the moment the budget stops, so the return resets each month. SEO builds an asset that keeps sending traffic once it ranks. The strongest results usually come from running both. Compare the two with our SEO ROI calculator.
Use your real landing page conversion rate if you know it. If not, 2 to 5 percent is a reasonable starting range for many paid search landing pages. Lower it for high-consideration purchases, raise it for strong commercial intent and a focused landing page.
Turn the estimate into real revenue
Run a free audit to see where your paid and organic growth is, or talk it through with a senior Melbourne SEO specialist. No lock-in.