UTM Link Generator
Build clean, consistent campaign URLs so every click shows up correctly in Google Analytics. Fill in the fields and copy your tagged link. Instant, no email.
Build your tagged URL
Want your tracking and SEO set up properly?
Get a free SEO audit. We check that your analytics, tracking and on-page SEO are actually working, and show you the three things worth fixing first. You deal directly with a senior Melbourne specialist, get a reply within 24 hours, and there is no lock-in.
Thanks, your request is in
A senior specialist will review your site and reply within 24 hours with your audit and where the opportunity is.
Three tags that keep your analytics clean
UTM tags are small labels added to the end of a link. When someone clicks, Google Analytics reads them and records exactly where the visit came from. Tag every campaign link the same way and your reports stay clean and comparable.
utm_source · where
The specific place the click came from, such as google, newsletter or linkedin. This is the who sent them, the exact platform or property behind the visit.
utm_medium · how
The type of channel, such as cpc, email, social or qr. This groups your traffic by marketing method so you can compare paid, organic and owned side by side.
utm_campaign · which push
The specific campaign the link belongs to, such as spring_sale. Keep names consistent and lowercase across every link and GA4 will report each campaign as one clean row, not five near-duplicates.
Keep planning your growth
SEO ROI Calculator
Estimate the monthly revenue, return and payback an SEO investment can deliver.
PPC ROI Calculator
Model the return on a paid search budget and compare it to organic.
Conversion Rate Calculator
Work out your conversion rate and what a small lift is worth.
Google Review Link Generator
Create a direct link that opens the Google review box for your business.
Questions about UTM links
A UTM parameter is a small tag added to the end of a link, such as utm_source or utm_medium. When someone clicks a tagged link, Google Analytics reads those tags and records exactly which campaign, channel and content sent the visit. It lets you tell your email traffic from your paid search traffic from your social traffic, all in one report.
No, not when they are used correctly. Use UTMs on campaign and ad links pointing to your site, such as email, paid ads, social posts and QR codes. Never add them to internal links between your own pages, as that can fragment analytics and create duplicate URLs. Used the right way on inbound campaign links, UTMs do not hurt your SEO.
Yes, completely free and instant. Nothing runs on a server and nothing is gated behind an email. Fill in the fields, copy your tagged link and use it in your campaign. If you would like your tracking and SEO set up properly, you can request a free audit, but that is optional.
In Google Analytics 4 your tags appear under Traffic acquisition and the session source, medium and campaign dimensions. utm_source becomes the session source, utm_medium the session medium, utm_campaign the session campaign name, and utm_term and utm_content are available as manual term and manual ad content. Consistent tagging keeps those reports clean and comparable over time.
Make every click count
Run a free audit to check your tracking and SEO are set up properly, or talk it through with a senior Melbourne SEO specialist. No lock-in.